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The Brand Story Of Panels

From the home of flooring to the world stage

1.Rooted in fertile soil: the panel gene of Henglin Town
- In the map of China's manufacturing industry, Henglin Town in Changzhou is well-known for its long history of panel manufacturing and is known as the "Hometown of Chinese Flooring". It is a gathering place for panel manufacturing skills passed down from generation to generation, and has nurtured countless excellent panel craftsmen. Lichee, the founder of the Panels brand, grew up in this fertile soil. He has been influenced by it since he was a child and has a deep understanding of the texture, craftsmanship and use of panels. The panel culture of Henglin Town is deeply imprinted in his blood, and it also laid the groundwork for the birth of the Panels brand.
2.Setting sail: Ten years of accumulation of foreign trade
- Lichee's career began in the field of foreign trade. More than ten years of foreign trade work has allowed him to travel all over the world and made him deeply aware of the huge potential of Chinese manufacturing. He witnessed the demand for high-quality Chinese products in the international market and also saw the absence of Henglin panels on the international stage. This strong contrast inspired his inner sense of mission. He is determined to use his foreign trade experience to promote the high-quality panels of his hometown to the world, so that more people can understand Henglin and the panels produced in Henglin.
3.A keen eye for finding the best: Focusing on the fireproof board market
- After in-depth market research, Lichee keenly discovered the huge market prospects of fireproof panels (HPL). Fireproof panels are widely used in furniture, home decoration, public place decoration and other fields due to their excellent fireproof performance, wear resistance and decorative properties. He realized that combining the traditional panel manufacturing skills of Henglin Town with modern design concepts to create high-quality fireproof panel products would be a promising development direction. Therefore, he resolutely chose fireproof panels as the company's main product and founded his own brand - Panels.
4.Ingenuity: Perfect fusion of tradition and modernity
- The brand concept of Panels is derived from Lichee's deep understanding of panels and his ultimate pursuit of quality. He firmly believes that panels are not only building materials, but also a carrier of life aesthetics. Therefore, Panels is committed to perfectly integrating the exquisite craftsmanship of China's flooring hometown with the aesthetics and functionality of modern design to create products that have both practical value and artistic beauty. Panels' vision is simple: to provide comfortable, reliable products and a source of creativity for architects, designers, construction parties and end users around the world.
5.Innovation-driven: Technology leads quality upgrade
- Panels is well aware that technological innovation is the core driving force for quality improvement. Therefore, the company has always insisted on independent research and development, and has mastered core technologies such as resin formulation technology, base paper supporting process technology, and fireproof board production technology. All products are strictly selected and processed, and a dedicated person is responsible for quality inspection to ensure that customers are provided with high-quality products. With international quality and design, standardized service processes and operating systems, Panels has won wide acclaim from customers and continues to exceed customer expectations.
6.Green Future: Fulfilling Environmental Responsibility
- As a socially responsible enterprise, Panels has always integrated the concept of environmental protection into every aspect of product development and production. The company strictly follows national standards, selects high-quality and environmentally friendly panel raw materials, and constantly explores more environmentally friendly production processes and products. Lichee firmly believes that only by adhering to sustainable development can we leave a better living environment for future generations.
7.Looking to the future: Continuous innovation and going global
- Today, Panels has become a well-known brand in the industry, and Lichee has also become a rising star in the field of fireproof panel design. However, he is not stopping there. He plans to continue to expand the company's product line, explore the potential of various panels, and improve the environmental performance of the products. Lichee firmly believes that only by continuous innovation and exceeding expectations can Panels gain a firm foothold in the global market.
8.Conclusion: Boards make life better
- From a small town in Changzhou, Jiangsu, to entering the international market, Lichee has created a brand that combines tradition and innovation with his passion and persistence. Panels is not only a panel supplier, but also a model of the perfect integration of traditional craftsmanship and modern design. Through his efforts, he has shown the charm of Chinese panels to the world and reminded us that panels are not only a building material, but also an indispensable part of our lives. They carry our yearning and pursuit for a better life.

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The factory has a modern production base of nearly 60,000 square metres,equipped with advanced production equipment and technology.The factory focuses on the production of high-quality refractory materials, with a rich product line covering a wide range of types such as fireproof boards,anti-bacterial boards, medical boards, outdoor wall panels, same core boards, flame retardant boards, etc. The products manufactured in the factory are widely used in many fields, including interior decoration, furniture cabinets, bathroom partitions, laboratory countertops and bowling alleys, and are able to meet the diversified needs of different scenarios.With excellent product quality and high quality service, the factory's products not only sell well in China, but also exported to Southeast Asia, Europe and the United States,The factory always adheres to the customer-centred approach and is committed to providing customers with efficient and reliable solutions, which has won the trust and praise of users at home and abroad.

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Having dedicated workshops that specialize in each section of the complete HPL manufacturing process allows our team to focus on multiple parts at the same time.

Mastering each part of the product ensures that the quality and performance of our HPL fireproof board are at their peak with every completed product.

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Why Panels

From the home of flooring to the world stage

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